On July 17, 2025, Airtel announced a strategic partnership with Perplexity, offering all its 360 million customers a free 12-month subscription to Perplexity Pro — a premium AI-powered search and answer engine that delivers real-time, conversational responses.
Perplexity Pro is tailored for professionals and power users, providing:
- More daily Pro searches
- Access to advanced AI models (like GPT-4.1, Claude)
- Model selection flexibility
- Deep research capabilities
- File upload and analysis
- Image generation
- Access to Perplexity Labs — a unique tool to transform ideas into actionable output
The subscription is available to all Airtel users — across Mobile, Wi-Fi, and DTH — and can be activated via the Airtel Thanks app.
“This first-of-its-kind Gen-AI partnership in India aims to empower users to explore digital possibilities with confidence and ease,” said Gopal Vittal, Vice Chairman & MD, Bharti Airtel.
“We’re excited to make trustworthy, professional-grade AI accessible to millions in India—be it students, professionals, or families,” added Aravind Srinivas, Co-founder & CEO, Perplexity.
Globally, the Perplexity Pro subscription is priced at ₹17,000 per year — now available at zero cost for Airtel users in India.