Reels and short-form videos have the highest engagement rates on platforms like Instagram and Facebook.
Ideas for Reels:
- Time-lapse of your product/service process
- Day in the life at your business
- Quick customer interviews
- Tips, hacks, or fun facts
Why it works:
The algorithm promotes video content more than images. Reels are also more likely to appear on the Explore page, helping you reach new people for free.
Short videos get more reach inside groups. Read our blog on Join and post in Facebook groups.